El Jimador
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El Jimador *
Client
Brown-Forman Australia
Role
Multi-Campaign Graphic Rollout
Year
2025
This project saw the localised visual rollout for the launch of El Jimador Tequila Spritz, ensuring a high-energy, cohesive debut for this new RTD offering. My role focused on translating the brand’s vibrant identity across a multi-channel ecosystem—ranging from high-impact OOH installations to dynamic social media content and various digital touchpoints.
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To support the Australian exclusive launch of El Jimador Tequila Spritz, I worked with Brown-Forman and their lead creative agency to execute a comprehensive multi-channel rollout.
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As the dedicated Graphic Designer for this high-volume project, I translated the core creative across a vast suite of assets—spanning OOH street furniture and window decals to digital displays, social content, and bespoke retail POS materials. My focus was ensuring pixel-perfect brand consistency across every physical and digital touchpoint.
