2024 brought another round of brand designing for Harbourlife.

The Brief: Create the master artwork for Harbourlife 2024. Differentiate from the previous year’s branding, but keep hints to a nautical theme.

The Execution: Drawing inspiration from the statement “let’s get wavey”, alluding to partying, I built the branding around the motif of a wave. Using the brand colours (blues, white and red) to maintain brand recognition from previous years, I developed a variety of wave graphics to be used as still and animated motifs throughout the branding.

Harbourlife 2024 sold out during presale, so you could say the branding and marketing was quite the success.