Design merchandise for Our Game with the intention to spread awareness of the brand, as wearable marketing. The client wanted the merch to both be in line with the brand guidelines, but also challenge convention and bring in an element of street style to appeal to a younger crowd.

My response to the brief brought the concept of blending sports and street styles in a way that married the brand’s two philosophies or community and the love of the game. I pulled inspiration from football kits and merch from some of my favourite musical artists to create merch that I’d be proud to wear. All this, whilst maintaining strong recognition from the brand guidelines.

I was tasked with creating a full suite of merch for the brand to include a hoodie, tee, and tote bag as primary items, and bucket hats and beanie as supporting items. I also provided the client with recommendations around printing procedures and print houses.